HOW IT WORKS
Before the Lane Auctions... where the only cars we offer are the right ones, and the only reserve price we accept is wholesale.
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Dealer submits their cars to BTL
We work with a curated community of select dealers from across the country. Our network is limited exclusively to select highline and exotic dealers. Dealers are vetted and required to pass a formal application process prior to being granted access. We do this so you only buy from the best.
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All Auctions are 7 days
Week long auctions are designed so that interested buyers have the proper time to do their homework. We provide users with the contact information and encourage communication between bidder and dealer throughout the auction.
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Auctions are limited
Prior to auctions going live, our community of dealers submits their cars to our team. Our team hand selects the vehicles that will run each week and publishes the weekly run every Sunday at 7pm EST. Auctions are limited by the BTL Exclusivity Policy
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Bids are Binding
Reserve prices are not published but they are vetted in advance by the BTL team to ensure pricing is inline with the platforms mission. When a buyer places a bid, either before the reserve has been met or after, their credit card is automatically charged $100. In the event that the buyer wins the auction, these funds are transferred to the selling dealer as deposit on the vehicle. In the event the bidder does not win, their card is refunded in full at the time of auction expiration.
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Connecting Winner to Dealer
Upon completion of a successful auction, Before The Lane produces a formal Bill of Sale detailing the terms of the deal and solidifying the purchase price of the vehicle. Contact information for both parties is provided and the deal is consummated between winning bidder and selling dealer.
Why are these cars being auctioned?
Flash Sales are triggered by any number of reasons. Perhaps we've owned a vehicle longer than we would have liked to, or maybe we want to spark some excitement by offering fresh inventory at discount prices for a brief period of time. Regardless of the reason, these cars represents incredible opportunities.
How do I register to bid?
Registration is simple. Simply fill go to the auction page and you will be asked to register if you are not already logged in.
How does the bidding process work?
You must be registered to bid. Bidding works in a progressive format. If the reserve is met, the rights to purchase the vehicle at the final auction price is awarded to the winning bidder
Are there auction fees?
No. All that is required is your contact information.
What happens after the auction ends?
Auction winners are required to complete a credit card authorization form. Your card is charged 1k in the form of a refundable deposit. Contact with the dealership is required within 24 hours of auction end, in the event contact is not made the deal is void.
Am I obligated to purchase the car if I am the winning bidder and the reserve is met?
Yes, to the extent that your membership will be revoked if you do not honor your winning bid. If there are extenuating circumstances from the dealership's side, then your membership will remain intact.
What if I have questions about the vehicle?
You can ask the dealer any question you'd like on the auction page. The dealer will get back to you as soon as possible.
